Foozkids is an online place for children (controlled by parents) loaded with kid-safe apps for curious youngsters. It’s a place where they can safely browse, connect with other kids, send emails, practice core-curriculum skills and more. Fun stuff. Smart, too. So, the campaign needed to reflect that slightly precocious attitude to parents so they knew Foozkids fun was serious.

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Online, Social Media, Out-of-home